I was wondering what my fellow Copper users are currently doing to best segment their customers for marketing and email nurturing purposes inside the Copper platform? I’m not a marketing or technical guru, but we’re struggling with best practices and efficiency of how to do this. Please bear with my ramblings.
We currently utilize Mailchimp and will be connecting that to Copper and Outfunnel. This should allow us to segment with greater detail, but are there any other good ways to do so directly inside of Copper, so it’s more of a native approach? Outside of “tagging”, it seems as though Copper has limited means of segmentation.
Example: At the COMPANY level, we define markets such as Power, Industrial, Municipal, etc.. We do not carry these market fields to the PERSON level, as that’s duplicated work. Conceptually, we most often send our marketing campaigns via segmented markets, which without using Mailchimp and Outfunnel, would be impossible to do inside the Copper platform alone since we do not define our markets at the PERSON level. Any suggestions, thoughts, opinions on the matter?
In our utopian vision, we would be able to segment, email market/nurture, and analyze all of that data within the Copper platform.
Thanks for any help
Best answer by Wyndham from CopperView original