Question

Automated Direct Mail Campaigns

  • 8 January 2024
  • 1 reply
  • 18 views

We are looking to use Copper score to initiate an automated and ongoing direct mail (physical, printed mail) campaign but having trouble finding a direct mail vendor who can integrate to Copper, even using Zapier as a connector. Has anyone successfully run a direct mail campaign based on Copper activity and if so, what vendor(s) did you use? 

 

 


1 reply

We use the built in Outfunnel integration. It will act as a eDM platform for you. We use Zapier to set a Tag on the Lead. Outfunnel sees that which triggers the Campaign. We have then customised click actions in our email template that will update Copper via a API call that we developed. It workls well and is very stable.

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