In our second annual revenue marketing report, we surveyed 300 marketing and sales leaders from small to medium-sized businesses to understand how they’re performing against their revenue goals, their team and technology alignment, data management and the impact of workplace shifts on their business
60% of sales and marketing leaders expect to surpass their revenue goals in 2022 (compared to 39% in 2021).
Communication barriers, misalignment on shared goals and poor data management challenge marketing and sales efforts, though. One of the most daunting findings in this year’s report? Those that have gone fully remote (20%) struggle more with sales and marketing alignment compared to hybrid or in-person models.
Businesses operating on a hybrid model or that are back in the office full time are feeling the most harmony between their sales and marketing teams.
Click here to read the full report and find out which industries are seeing the most impact on their revenue goals.