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[Report] Disjointed initiatives and workplace shifts challenge sales and marketing leaders’ optimism for revenue in 2022

  • 16 February 2022
  • 1 reply
  • 22 views
[Report] Disjointed initiatives and workplace shifts challenge sales and marketing leaders’ optimism for revenue in 2022
Melanie from Copper
Copper Employee
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In our second annual revenue marketing report, we surveyed 300 marketing and sales leaders from small to medium-sized businesses to understand how they’re performing against their revenue goals, their team and technology alignment, data management and the impact of workplace shifts on their business :mag:

60% of sales and marketing leaders expect to surpass their revenue goals in 2022 (compared to 39% in 2021).

Communication barriers, misalignment on shared goals and poor data management challenge marketing and sales efforts, though. One of the most daunting findings in this year’s report? Those that have gone fully remote (20%) struggle more with sales and marketing alignment compared to hybrid or in-person models.

Businesses operating on a hybrid model or that are back in the office full time are feeling the most harmony between their sales and marketing teams. 


:point_right:Click here to read the full report and find out which industries are seeing the most impact on their revenue goals.

 

1 reply

Andrus
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  • Copper Partner
  • 15 replies
  • February 23, 2022

Personally, I found this finding the most surprising:

This year’s data suggests that those who have gone fully remote (20%) struggle more with sales and marketing alignment compared to teams with hybrid or in-person models — making them less likely to reach revenue goals. 

Makes sense though. If you go remote without investing into better processes and communication > less alignment between sales and marketing > harder to hit revenue goals.

I'd suggest to read the whole report (or at least the whole post)


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