What are attributes and metrics?

Attributes and Metrics are the categories of data used for Copper Reports.  Copper record fields and additional data points fall into either Attributes or Metrics.

Attributes are qualitative, categorical values that can be used to show the "how" across your reports, through filtering and segmenting your data.  These field types are text fields, dropdowns, and checkboxes.

Metrics are quantitative values that can be used to show the "what" across your reports with measurements and calculations.  These field types are number fields, currency, and percentages.