We know that, in theory, CRM reporting tools can provide an accessible yet sophisticated view of your business—but it’s telling that SMBs haven’t found this functionality effective or reliable.
Excel! 54% of individuals still rely on Excel for help tracking business health, testament to the continued ubiquity of the Microsoft product—despite the inconvenience of the extra steps, manual input and spreadsheet burnout.
Across the board, it’s clear that CRM reporting has a lot of room for improvement. But a big takeaway here is that not every CRM is created equal. Some CRM systems offer more robust reporting features than others.
This functionality can include:
- Pre-built reports templates you can use to start reporting instantly
- Customizability to create your own insights around company specific goals or metrics
- Cloud-based software with mobile access for on-the-go tracking, keeping data synced and up-to-date for accurate insights on demand
By leveraging a CRM system to analyze and report on the right data, you can gain a solid picture of things like your sales pipeline, opportunities that are being nurtured and current lead generation efforts.
Want to know what other SMBs are thinking about reporting?
Check out the rest of the ebook HERE.